Detailed proposal

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Contact details

Full name Company / organization Position Email Phone / WhatsApp Website Country Preferred contact method Preferred language

Service area

Which areas are you interested in?

Strategy, planning and communication policy We define your audiences, messages and channels before a word goes public. Content creation Clear, credible content, ready to publish, present or localize for any audience. Content distribution and media relations We put your message in front of the right audience, on the right channels. Crisis and sensitive-issue communication When trust is on the line, we help you respond fast and right. Stakeholder-targeted communication We reach the decision-makers and influencers who matter most to you. Research, monitoring and evaluation Know exactly how audiences, media and stakeholders perceive you. Building the public profile of individuals We build the business reputation and public profile of leaders and public figures. Event organization We turn conferences, forums and press events into powerful PR moments.

Selected area

Strategy, planning and communication policy

What situation do you need strategy for?

New company / project Product or service launch Reputation building Market entry International visibility Public sensitivity Crisis preparation Stakeholder communication Media campaign Other

What do you want your target audience to think or do differently?

Which outputs do you need?

PR strategy Communication policy Campaign plan Messaging framework Audience map Stakeholder map Media plan Crisis readiness plan Spokesperson rules

What is the expected period?

One campaign 1 month 3 months 6 months 12 months Not sure

Are there any risks or sensitive issues we should know about?

Selected area

Content creation

What type of content do you need?

Press release Article Interview Speech Statement Opinion article Expert commentary Company profile Briefing note Report Social media content Presentation Video script Other

What is the topic or announcement?

Where will this content be used?

Media publication Website Social media Event Direct stakeholder communication Internal communication International audience

What tone is needed?

Official Corporate Diplomatic Analytical Promotional Crisis-sensitive Expert Simple public language

Which languages are needed?

Azerbaijani English Russian Turkish Arabic Other

Do you already have source materials?

Notes Previous text Facts / data Photos / videos Presentation No, we need help from zero

Is translation enough, or should the content be localized/adapted?

Translation only Localization/adaptation needed Not sure

Selected area

Content distribution and media relations

Do you already have content ready?

Yes Partly No, content must be created first

What do you want distributed?

Press release Article Interview Announcement Statement Event news Company profile Other

Where do you want coverage?

Azerbaijan Turkey Gulf / Middle East Europe UK / US CIS Central Asia East Asia Global Not sure

Which media channels matter?

Online media Newspapers TV Radio Business media Sector media Policy media Blogs Influencers Podcasts International platforms

What type of result are you looking for?

Editorial pitching Sponsored placement Interview arrangement Media invitation Broad press release distribution Selected high-quality placements Not sure

Do you have a target number of publications?

1-3 4-10 10-25 25+ Quality matters more than quantity

Are there any media outlets or regions to avoid?

Selected area

Crisis and sensitive-issue communication

Is this issue already public?

Yes No Partly May become public soon

What type of situation is it?

Emergency Public scandal Negative media coverage Social media criticism Deliberately spread false information Legal or regulatory sensitivity Internal issue Customer/public complaint Executive reputation issue Other

When did the issue begin?

Who is affected or watching?

Public Customers Employees Media Government Investors Partners Local community International audience

What do you need urgently?

Situation analysis First statement Q&A document Media response Stakeholder message Spokesperson preparation Monitoring Longer-term recovery plan

Are there existing articles, posts, documents or claims we should review?

Is confidentiality required?

Yes No Not sure

Selected area

Stakeholder-targeted communication

Which stakeholders do you need to reach?

Government institutions Regulators Embassies Investors Banks / funds Donors International organizations Business associations Civil society Academia Local community Strategic partners Other

What do you want them to do?

Understand our position Meet with us Support the initiative Attend an event Consider partnership Invest Approve / cooperate Reduce concern or opposition Other

Do you already have relationships with these stakeholders?

Strong Limited None Not sure

What materials are needed?

Briefing note Official letter Presentation Position paper Report Invitation Speech / talking points Follow-up message

What format is preferred?

Direct outreach Meeting Roundtable Event invitation Formal correspondence Partner introduction Public communication

Selected area

Research, monitoring and evaluation

What do you want to understand or measure?

Public opinion Stakeholder perception Media coverage Reputation Campaign result Competitor visibility Crisis reaction Audience awareness Sentiment

What should be monitored or researched?

Company Person Project Event Campaign Issue/topic Competitors

Which channels matter?

Local media International media Social media TV/radio Search results Telegram channels Stakeholder interviews Public survey

What type of output do you need?

Media monitoring report Public opinion survey Reputation audit Stakeholder perception study Competitor analysis Campaign evaluation Monthly report Recommendations

Frequency

One-time Daily Weekly Monthly Campaign-end

Selected area

Building the public profile of individuals

Who is the public profile being built for?

Company leader Founder Expert Public figure Candidate for leadership role Professional individual Other

What is the person’s current role and public context?

What values, vision or public contribution should be communicated?

Who should perceive this person differently?

General public Business community Media Government Investors Professional community International audience Internal audience

What kind of public profile is desired?

Trusted leader Sector expert Reform-oriented figure Business leader Public intellectual Social contributor International representative Other

Which tools are needed?

Personal positioning Key messages Interviews Opinion articles Speeches Media preparation Public appearances LinkedIn / online profile support Reputation monitoring

Are there reputational risks or sensitive topics?

Selected area

Event organization

What type of event are you planning?

International conference Local conference Forum Workshop Training event Press conference Roundtable Product launch Corporate event Cultural event Online / hybrid event Other

Event status

Idea stage Concept exists Date selected Venue selected Speakers confirmed Invitations sent Event already happened, need reporting/media support

Expected audience size

Under 30 30-50 50-100 100-250 250-500 500+

Audience

Local business International business Local government International government Civil society Media Academia Investors Donors Embassies General public

Services needed

Concept development Program development Participant/speaker list Invitation letters RSVP management Venue identification Venue negotiation Venue preparation Equipment Interpretation Security Catering Hotel accommodation Airport transfer Transport Photographer/video Media invitation Press release before event Press release after event Event report Cultural program

Timing, budget and notes

When would you like to start? Is there a deadline or urgency? Approximate budget range Currency

Additional notes

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